Social Responsibility
All Categories >
Picture Name





Snadin Zhu: The Dashan Man of Balagzon


Wu Xiaoyang

传奇人物 斯那定珠Sina Dingzhu, a Tibetan farmer entrepreneur in Diqing Prefecture, Yunnan Province, helped the villagers bid farewell to the life of closed poverty, effectively protected and rationally developed the superior ecological environment and tourism resources in their hometown, and explored a sustainable development in ethnic minority areas. road.

A rich man from the depths of the canyon.

Snadingzhu was born in Bala Village, Nixi Township, Shangri-La County, Diqing Prefecture. This Tibetan village is located at the foot of the Snow Mountain of Balagzong, hidden deep in an isolated canyon.

Although it has magnificent scenery and good ecological environment, the development of Bala Village is lagging behind due to the extremely inconvenient transportation. Villager A Bing said that in the past, villagers could only take the post road on the cliff. It took two days to get out of the village. Some people had never walked out of the canyon in their lives.

"I didn't wear shoes before I was ten years old. I went hunting with adults barefoot." The 45-year-old Snadingzhu still remembers the difficult life before. When he was 13 years old, he walked out of his hometown to the provincial capital of Kunming. He sold coolies on road construction sites and worked as a worker in a wood processing plant.

With a little savings, Snadingzhu began to do business, opened a catering enterprise in Shangri-La County, and opened the first hardware machinery sales department in Diqing. In the business field for more than 20 years, Snadingzhu has accumulated tens of millions of yuan in assets and has become a well-known rich expert in his hometown.

Don't forget the villagers when you get rich, change the face of poverty in your hometown.

Sna Dingzhu, who got rich first, always thinks about his hometown, he said: "I'm living a good life alone, the villagers are still trapped in the mountains, no electricity, no access, no hope of getting rid of poverty and becoming rich, will I be happy?" So he secretly made up his mind: to do something for his hometown, change the face of closed poverty in his hometown.

To build a road to the outside world has been the dream of the Bala people for many years. He was also considering: Is it worth to build a road for his hometown with all his personal property? After the road was built, how could the villagers get rich? The rise of tourism in Diqing dispelled his doubts.

In September 2004, the construction of the highway from Shangqiaotou Village to Bala Village in Nixi Township, Shangri-La County broke ground. This 28-kilometer journey is not only the scenic road of Shangri-La Grand Canyon, but also the road to wealth for Barra Village and four Tibetan villages along the way. The difficulty of building a road on a cliff is so obvious that Snadingzhu's relatives and friends think he is crazy, and some say he will eventually lose his fortune.

But instead of being intimidated by the difficulties, he became more determined. From planning and design to project construction and supervision, he must do everything in the bidding work, so as to save construction funds as much as possible on the basis of ensuring the quality of the project. In the financial difficulties, in order to make the road construction smoothly, Snadingzhu had to reluctantly sell the catering enterprises and hardware machinery sales department operating in the county.

On January 1, 2008, Barra Village ushered in a historic moment: the realization of access, electricity and telephone. The old branch secretary of Barra Village, La Rong Qilin, said that on this day the villagers sang and danced to celebrate, and presented white hada to Sna Dingzhu. The excited villagers kept pulling the light switch, and someone called their relatives far away. Report this exciting news. At this moment, Sna Dingzhu shed tears of happiness.

At the end of June 2009, the main part of the road in Bala Village was paved with asphalt. Nowadays, the time from Bala Village to the county seat has been shortened from the previous three days to one and a half hours; many villagers work on the construction site, and the annual income of each household has increased from 1000 or 2000 yuan to about 30000 yuan. Sna Dingzhu told reporters that this road made five villages bid farewell to closure and poverty. The road construction cost more than 8000 million yuan, and he did not ask the government for a penny.

Explore the road of sustainable development

Since the end of the last century, the tourism industry in Diqing has risen rapidly, and a large number of tourists from home and abroad have come to Diqing to find the last paradise and holy land on earth. Sna Dingzhu realized that this was an opportunity for Bala Village to leapfrog development.

At the end of 1999, Sna Dingzhu registered and established Balagzong Eco-tourism Development Co., Ltd., and began the development and construction of Balagzong scenic spot.

Since 2003, the scenic area has entered the formal construction stage. In addition to the road leading to Bala Village, a Tibetan-style hotel has been built in the scenic area, and a few kilometers of canyon sightseeing plank road has been built. At present, the first phase of the construction of the scenic spot has been completed, with a total investment of 0.16 billion yuan. The scenic spot opened for business in September 2007.

Awa, director of Diqing Prefecture Tourism Bureau, said that tourism is one of the pillar industries supported by Diqing Prefecture. The focus of scenic spot development is to explore the road of benign interaction between protection and development. It should have four functions: ecological protection, tourism display, environmental science education and community benefit.

Snadingzhu told reporters that his company employs more than 120 employees, most of whom are local residents. In the near future, the second phase of the construction project will be implemented, including a four-star hotel, the scenic ring road and the improvement of supporting facilities. He told reporters: "The dream of changing the face of poverty in my hometown has come true. Now I have a bigger dream, which is to build my hometown into a world-class eco-tourism resort and show the beauty of my hometown to more people in the world."

Tibetan Farmer Entrepreneur, Sna Dingzhu

Latest News


The current outbreak, the responsibility is on the shoulder, Balagzon in action!

Since the outbreak of the epidemic in Tibet on August 7, 2022, a large number of tourists from Tibet to Yunnan have entered Shangri-La from National Highway 214. The People's Government of Diqing Prefecture has issued a series of relevant policies and measures and actively responded. Medical staff, police and other front-line personnel stick to the front line, have been involved in the "war of resistance" of the epidemic without gunpowder smoke, and jointly participate in dealing with a major public health security incident faced by mankind.