Barra Village is located in Shangri-La City, Diqing Tibetan Autonomous Prefecture, the only Tibetan area in Yunnan Province. Barra used to be a famous "three villages" in the state, hidden deep in the mountains, and a small Tibetan village that has been sealed for thousands of years. Barra Village has a long cultural legend, alpine pastures with herds of cattle and sheep, the Grand Canyon like a gallery, natural pagodas, and many picturesque scenery are intoxicating. In the past, because there was no road, it took 5 days to walk from Barra Village to Shangri-La, the county seat, and it was not known to the world. Local hardworking people, because of traffic congestion, poor material exchange and other factors, live a very barren life, lack of food and clothing has become the norm, and it is even more difficult to go to the hospital. When Snadingzhu walked out of the mountains for the first time, he deeply realized the lag of economic development and the inconvenience of life in his hometown. In order to make the bright gold of Balagezongg no longer covered with dust, and let the people in his hometown walk out of the mountains to see the outside world, for more than 20 years, Snading Pearl, with the company team, gave all its spirit of Yugong moving mountains, built a 6.5-meter-wide and 58.9-kilometer-long asphalt road for his hometown on the cliff, so that the people in his hometown realized their dream of walking out of the mountains, the time from Bala Village to the county seat was shortened from 5 days to 1.5 hours. This road is not only the only road from Bala Village to the outside world, but also a necessary road for the production and life of many nearby villages.
At the same time, the company raised funds and coordinated with many parties to realize the access, electricity and communication number in the village. However, due to the long-term closed development, the economic development in the village is still very poor and backward. In 1998, the village's economic income was less than 20000 yuan, and the per capita net income was nearly 130 yuan. In order to promote the local landscape resources and human resources to the society, so as to lead the villagers out of poverty and become rich, sna Dingzhu decided to show the beautiful Balagezongg to the world by developing scenic tourism. Faced with various difficulties and financial pressures during the development of the scenic spot, Snadingzhu led the company team to obtain funds through bond issuance, financial leasing, borrowing, etc., and raised nearly 1.6 billion yuan in total, overcoming many difficulties. The scenic spot has risen in difficulties, developed in difficulties, and built its isolated hometown into a national 4A-level tourist attraction. At present, after years of development, the scenic spot has become a comprehensive scenic spot with the largest tourist carrying capacity in Diqing Prefecture. Different grades of hotels, restaurants, ethnic cultural performing arts centers, sightseeing plank roads, high-end banquet halls, parking lots and other supporting facilities are complete. It has the ability to receive a large number of tourists and can meet the needs of tourists in all aspects, and has made positive contributions to driving the development of regional tourism, feeding hometown, and helping poverty alleviation.