Adhering to the concept of green development, environmental protection runs through the whole process of tourism development. The sustainable development concept of green and environmental protection is the original intention of the company to develop tourism. In order to build the hometown into the Shangri-La that the world yearns for, the company has always rooted the green concept in tourism development projects in the process of development. Pollution-free and original ecology is the cornerstone of the construction of Balagezongg tourism, and it is the village rules and regulations not to cut down indiscriminately. Through overall planning and coordination, the superior ecological environment and tourism resources of the hometown can be effectively protected and rationally developed. The green mountains and green waters are permanent, and the ecological and cultural environment in which nature and people live in harmony is being formed.
Adhering to the concept of helping and taking over the belt, we will help the villagers to jointly embark on the road of getting rid of poverty and becoming rich. The establishment of the scenic spot is to help the local and surrounding people to embark on the road of prosperity. To this end, the company's continuous efforts and the development and construction of the scenic spot have solved the employment problem of more than 300 surplus laborers in adjacent rural areas. By providing villagers with scenic spot drivers, commentators, police officers, restaurant waiters, cleaners and singers, etc. For basic jobs, the salary is far higher than the current minimum wage in Diqing Prefecture. In addition, through the development of eco-tourism, Barra Village, Nixi Township, Shangri-La City will be directly driven to benefit the surrounding villagers, through employment in tourist attractions, contracting sporadic construction projects and large-scale engineering projects to work, providing other tourism services for scenic spots and tourists, and developing planting and breeding industries to supply ecological food to scenic spots,
Adhering to the concept of national unity, patriotism will be rooted in the development of hometown. The development of Balagezong is inseparable from the care and support of the party and the government, and the good policies of socialism. The surrounding villagers are also under the leadership of the company, casting a solid sense of community of the Chinese nation, and making concerted efforts to build their hometown. The beautiful pattern of mutual integration and development of Balagezong is opening up, the concept of harmonious, stable and healthy development has been effectively formed, and the changes in the happy life of the masses can be described as changing with each passing day. Through nearly 20 years of unremitting efforts, the party and the government have also fully affirmed the scenic spot and Sna Dingzhu individuals.
Adhering to the concept of common development, Shangri-La tourism culture to the world. In order to enhance the company's brand, build the world's Shangri-La, and better promote the Tibetan cultural integration. The company integrates the resources of the scenic spot, shapes the brand image of the scenic spot, expands the popularity of the scenic spot, and develops the tourism market, thereby promoting the development of tourism in Diqing Prefecture, and truly building Shangri-La and Balagezongg into people and nature that domestic and foreign tourists yearn for. A tourist attraction that people live in harmony makes it a harmonious and beautiful Shangri-La in the minds of more people and contributes to the construction of a beautiful China. Balag Zong Company has successively organized and published albums "Return to Balag Zong", "Meet Balag Zong", "Dream Back to Balag Zong"; filmed "Return", "Dream Know Far Away", "Male Beauty" and other scenic spots special promotional films; introduced "Home", "Shangri-La", "The Expendables Save the Expeditionary Force" and many other film and television crews to the scenic spot to shoot, it has been welcomed and praised by all sectors of society. Since 2016, the Balagezongg Traditional Music Festival has been held in the scenic area every 5.1. The theme of the concert is to promote the harmonious Shangri-La · beautiful Balagezongg. Many well-known singers are invited to participate, which not only allows the audience to appreciate Shangri-La and Balagezongg. The charming scenery of the Lagzong can also feel the charm of more Tibetan culture.