In order not to suffer from poverty, he left the mountains in his hometown when he was only 13 years old and started from the bottom as a hawker to multi-millionaires; in order to construct a highway for his hometown secluded from the outside world by mountains, he gave all his assets; in the snow-capped plateau, his story has been written into a song Children of the Mountain, which is popular among people... The story of Sina Dingzhu, Tibetan CPC Member of the Bala Village of Shangri-La, and Vice Chairman of the Board & General Manager of Yunnan Culture Industry Shangri-La Bala Gezong Tourism Development Co., Ltd., is truly legendary.

The life of Sina Dingzhu is summarized as follows: in the first few decades of his life, he was busy earning money, and in the past ten-odd years, he dedicated himself to realizing his dream of making his howntown prosperous with the wealth he accumulated. "Possessing a lot of money doesn't necessarily mean being rich. If I only care only about my wealth and nothing about my hometown, my whole life will be meaningless!" Having constructed the asphalt road on the cliff for his hometown, Bala Village in 8 years, Sina Dingzhu constructed the isolated Bage Lazong Grand Canyon into a national park under huge financial pressure. He mobilized the villagers to develop tourism and aquaculture, made water, electricity and networks accessible to them, and helped them buy cars and build houses. Today, every household in Bala Village has a new house and takes on a new look . The past poverty-stricken hillside has become a model for the construction of new countryside in Tibetan areas.

Last August, Diqing Prefecture was stricken with two earthquakes. At the critical moment when more than 400 people were trapped in the Bala Gezong scenic area, he went to the front line without hesitation, quickly transferring villagers, tourists and employees to safe places and arranging for an emergency repair of the road. Facing the situation where more than half of the road he built himself was ruined, he comforted his villagers and employees, "If people live, the road will live." He organized people to remove gravels and restore the access to water, electricity and telecommunication... All kinds of setbacks did not crush this stoical man or even stop him moving forward. This year, he will also strive to make Bala Gezong become a national AAAAA tourist attraction.