巴Bala Gezong features the most beautiful canyons of Shangri-La and the highest snow-capped mountain with beautiful views. However, inconvenient transportation, the lack of a highway and electricity inaccessibility made the villagers in Bala Gezong live a secluded, poverty-stricken and backward life. Villagers said that the post road on the cliff was the only way to the outside world for villagers in the past and it would took two days to go out of the village. Constructing a highway and making all villagers live a good life were the childhood dreams of Sina Dingzhu, the Tibetan entrepreneur in Diqing Prefecture.

At the age of 13, he left his hometown for Kunming. He'd worked at road construction sites as well as for wood-working factory. After Sina Dingzhu, who had done business for more than 20 years, established the Bala Gezong Ecotourism Development Co., Ltd, he realized his childhood dream of making his hometown accessible by vehicles. Through his painstaking efforts, the wishes of villagers such as the access to electricity, telephone, and network services were also realized. Minivans, washing machines, televisions, computers and mobile phones, among all other things unconceivable in the past, all entered into the homes of villagers.

"As a Party member, it is my duty and my responsibility to bring my hometown out of abject poverty, because my roots are in Bala village, and because I was raised by my beautiful hometown." Over the years, Sina Dingzhu, Vice Chairman of the Board & General Manager of Bala Gezong Ecotourism Development Co., Ltd., helped villagers to bid farewell to secluded and poverty-stricken life, effectively protected the superior ecological environment and rationally developed tourism resources of his hometown, and found out a path of sustainable development for ethnic minority areas. He blazed a "cliffside road" to happiness for his hometown