Snadingzhu, male, Tibetan, was born in May 1964. He is a member of Shangri-La County Political Consultative Conference, a member of junior college culture and Party member of Bara Village, Nixi Township, Shangri-La County. He is currently the chairman and general manager of Barragzong Ecotourism Development Co., Ltd.

Having had business experience, at the end of 1999, Snadingzhu set up the Shangri-La County Balagozong Ecotourism Development Co., Ltd. and began the arduous process of developing Balagozong Ecotourism Scenic Area.

In the construction of scenic spots, Snadingzhu has coordinated with the Happy Villagers of Nixi Township, the government of Derong County, Sichuan Province, the Derong Power Station and the villagers of Gangxue Village of Derong County countryside on numerous occasions, and solved all kinds of contradictions and problems encountered in the construction process one by one, which has made great efforts for the construction of scenic spots. The development and construction of Shangri-La Grand Canyon Balagozong Scenic Spot has changed the backward and closed face of the local villages. It has solved various problems such as water conservancy, electricity, transportation and communication for the local villages. In order to better protect the tourism ecological resources and improve the quality of life of the villagers in Bala, in the development of the Scenic Spot, he has helped them. The village of Bala, which is extremely inconvenient in transportation, has been relocated to the vicinity of the present scenic spot, providing financial assistance in the process of building houses for each household. At the same time, the various construction and tourism activities of the scenic spot have created various channels for the local villagers'economic income and solved the employment problem. The per capita income of the local villagers has been obtained. With considerable improvement, the villagers'life has made a qualitative leap, and each village presents a new prosperous style, especially the Bala village in the scenic area has become a model of the local new rural construction.

Shangri-La Grand Canyon Balagozhong Tourist Scenic Spot is expected to pay more than 100,000 yuan of business tax and additional tax when it is formally put into operation according to the plan. By 2015, the total business tax and its additional tax are expected to exceed 10 million yuan, making a great contribution to the financial revenue of Shangri-La County, and making Shangri-La County wealthy labor. Personnel, solve part of the employment problem.

The completion of Shangri-La Grand Canyon Balagozong tourist attraction has greatly increased the income of local residents, contributed to the common progress of the community and accelerated the process of local new rural construction. The scenic spot is constructed and developed by Shangri-la County Balagozong Ecotourism Development Co., Ltd. The operation of the scenic spot brings considerable income to the local villagers and helps the local people get rid of poverty and become rich as soon as possible.

Shangri-La Grand Canyon Balagozong Tourism Scenic Spot is located in Nixi Township, where the cultural level of Tibetan residents is not high and their ideas are relatively conservative. Tourism is a process of a large number of people flow, capital flow, material flow and information flow. Therefore, the impact of tourism development on the economy is not limited to promoting industrial ties. The adjustment of the structure, the increase of employment opportunities, and the improvement of the income level of people in tourist areas have tangible effects, but there are also many intangible effects, that is, new knowledge, new information and culture are brought in by tourists at home and abroad in the process of tourism. It is conducive to local external exchanges and the introduction of funds needed for economic development. Introduce advanced technology and management experience.

Generally speaking, the development and construction of Shangri-La Grand Canyon Balagozong tourist attraction has created tremendous value for the local economic and social development, expanded effective development channels for the dissemination of folk culture and information exchange, and added high-quality and high-speed development impetus to the tourism market. The development of Shangri-La Grand Canyon Balagozong tourist attraction also creates more, higher and better value for the local economy and development.

Snading Pearl's persistent, tenacious and practical spirit has been recognized by leaders at all levels. In February 2005, Yunnan Tourism Industry Leading Group awarded the award of "outstanding contribution to the development of tourism industry in Yunnan Province advanced individuals", and now serves as vice president of Diqing Prefecture Tourism Association. On September 30, 2007, the Tibetan Autonomous Prefecture Committee of Diqing Prefecture of Yunnan Province awarded the title of "Advanced Worker". In 2008, the Tibetan Autonomous Prefecture Committee of Diqing Prefecture of Yunnan Province awarded the title of "Civilized Scenic Spot". On April 26, 2009, he was named "China's Tourist Influential Person" by the Organizing Committee of the Boao Summit of the World Tourism Elite and awarded the honor of "International Ace Tourist Scenic Spot" of Shangri-La Grand Canyon Balagzong Scenic Area. In August 2009, it was awarded the title of "Advanced Collective Development of Tourism Industry in Yunnan Province". On December 28, 2009, Diqing Shangri-La Grand Canyon Balagozong Scenic Area was assessed as a national AAAA-level tourist attraction by the National Tourism Scenic Area Quality Grading Committee.