Hello, welcome to the official website of Yunnan Shangri-La Balagezong Tourism Development Co., Ltd!

Balagezong

Social Responsibility

All Categories >

Donation Activities

Home page

2015

Approaching Shangri-La

Author:

Leaving Tibet, the trip to the western frontier takes you into Yunnan today. This province, located in the southwestern border of China, has magical and magnificent natural scenery and is regarded as a tourist paradise by countless Chinese and foreign tourists. The first stop in Yunnan, we went to visit Diqing. Diqing is located on the southeast edge of the Qinghai-Tibet Plateau and the hinterland of the Hengduan Mountains. The natural landscape is magical and steep, integrating snow-capped mountains, canyons, grasslands, alpine lakes, virgin forests and ethnic customs. Speaking of Diqing, the most famous when the number of Shangri-La.

In the auspicious place, there are simple Tibetans. In Tibetan, "Shangri-La" means "the sun and moon in the heart". The Garden of Eden depicted in the novel "Lost Horizon" is in Shangri-La. In this fascinating land, generations of Tibetans have lived and multiplied. Snadingzhu grew up in Barra Village, which is more than 2900 meters above sea level. When he grew up, he knew that his hometown Shangri-La was world-famous.

The county seat mentioned by Snadingzhu was originally called Zhongdian and changed its name to Shangri-La in 2001. Since then, the Chinese and foreign tourists who have come here have made Sna Dingzhu see the hope of the development of his hometown. With the help of the local government, Snadingzhu 0.1 billion more than 10 million yuan in loans to build the Shangri-La Grand Canyon Scenic spot in 10 years.

Tourists are increasing year by year, and Sna Dingzhu mobilizes the villagers in the village to join the ranks of tourism to become rich. In recent years, the villagers of Bala Village have moved down from the mountain where there is only one dirt road connected to the outside world, and have built spacious new houses one after another. Snadingzhu said that he will also increase investment and improve accommodation conditions so that more tourists can leave beautiful memories in Shangri-La.

Diqing, where Shangri-La is located, is a Tibetan Autonomous Prefecture, and Tibetan folklore is another trump card for Diqing to promote tourism beyond natural scenery. Xia to the village, known as the first village of Shangri-La. Villagers who used to make a living by logging have already put down their axes, painted thangkas, and made Tibetan incense to attract tourists with ancient folk customs.

In ten years, Diqing bid farewell to the "wood finance" of deforestation and turned to "tourism finance". Shangri-La, Three Parallel Rivers, Meili Snow Mountain, Tiger Leaping Gorge, Diqing has rich tourism resources. The local government realized that this is the basis for the survival and development of Diqing.

During China's 11th Five-Year Plan period, Yunnan's total tourism revenue reached 343.3 billion billion yuan, an increase of 107 percent over the "Tenth Five-Year Plan" period; the level of tourism development ranked first in western China. The province's tourism industry has absorbed 1 million jobs, of which 720000 are directly engaged in the production and service of tourism products.

At present, Yunnan Province is striving to incorporate the development of the Lancang-Mekong subregion into the national tourism "Twelfth Five-Year Plan. The Yunnan Provincial Tourism Bureau revealed that with the rapid warming of cooperation between China and ASEAN, the "China-ASEAN International Cooperation Tourism Zone" plan has taken shape, and China and ASEAN will achieve barrier-free tourism in the future. Yunnan's goal is to become an important international and regional tourist destination by 2015.

Sna Dingzhu, Tibetan Folklore, Xiadong Village

The legend of Tibetan multimillionaires building roads for the people so poor as to "beg for food"

None

The legend of Tibetan multimillionaires building roads for the people so poor as to "beg for food"

None

Latest News

2022-08-23

The current outbreak, the responsibility is on the shoulder, Balagzon in action!

Since the outbreak of the epidemic in Tibet on August 7, 2022, a large number of tourists from Tibet to Yunnan have entered Shangri-La from National Highway 214. The People's Government of Diqing Prefecture has issued a series of relevant policies and measures and actively responded. Medical staff, police and other front-line personnel stick to the front line, have been involved in the "war of resistance" of the epidemic without gunpowder smoke, and jointly participate in dealing with a major public health security incident faced by mankind.

2022-08-22